Declan Waters
PR as explained to a (really, really smart) five-year-old
By Tracey-Ann Mee Recently a friend asked me, “So what do you actually do in advertising?”. I was a little shocked, frankly. Advertising?...
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Declan Waters
Oct 10, 20223 min read
Don’t be intimidated by the word “Digital Marketing” | Part 1
By: Kayleigh Capuzzimati Launching a startup is challenging enough without the added pressure of being heard above the industry marketing...
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Declan Waters
Oct 10, 20223 min read
How to Make the Client-Agency Model and Relationship Work
By Glenn Rossman I’ve been at the PR game longer than I care to admit, and I’ve had experience on both sides of the aisle – as a client...
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Declan Waters
Oct 10, 20222 min read
Influencer Marketing – the missing piece in the PR puzzle
By Jenna Dobkin In today’s over-communicated digital landscape, most fast-growing startups recognize the power of PR to build brand...
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Declan Waters
Oct 10, 20223 min read
What Do Glass Blowing and Public Relations Have in Common?
By Debbie Huggett Imagine you are watching an artist blow glass. It is a mesmerizing choreographic sequence of steps and movement, fire...
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